Privacy Policy
Introduction
We are committed to protecting your personal information under Canadian privacy laws. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or interact with our services. It also explains your rights under Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
Our website is intended for individuals aged 19 and over.
Who We Are
Good.Choice is operated by Little Star Media USA Limited and It’s a Good Choice Ltd (“we”, “us”, “our”).
We do not operate an online casino or accept bets. We are an independent affiliate site that provides free gambling and sportsbook-related content. When you click on links on our website, you may be redirected to licensed third-party online casinos. We do not control these third-party sites and are not responsible for how they collect or use your information. Please review their privacy policies separately.
Mailing Address:
Suite 478–480, Exchange House,
450 Midsummer Boulevard,
Milton Keynes, MK9 2EA, United Kingdom
What Information We Collect
We may collect the following personal information:
- Contact Information: name, email address, mobile phone number (when you sign up for our newsletters or marketing offers).
- Technical Information: IP address, browser type, device information, pages visited, time spent on our website through cookies and other technologies, and location (to detect fraud or misuse).
- Cookies and Analytics: information about how you use our website, to improve our content and marketing. You may manage our cookie preferences through your browser settings.
We do not collect payment information, gambling account details, or identity documents. Any gambling transactions take place directly with licensed third-party operators.
How We Use Your Information
We use your personal information to:
- Send you marketing emails and SMS if you have given consent.
- Personalize your experience and improve and maintain our website.
- Detect and prevent fraud and misuse.
- Comply with applicable legal obligations and protect our rights.
- Comply with Canada’s Anti-Spam Legislation (CASL) by obtaining your consent before sending marketing communications and providing clear options to unsubscribe or opt-out at any time.
Marketing and Unsubscribing
If you subscribe, we may send you gambling content and newsletters by email or SMS. You may receive up to 4 emails/messages per week, occasionally up to 5.
To unsubscribe:
- Click the ‘Unsubscribe’ link in any marketing email.
- For SMS, click the opt-out link in the message, enter your number, and confirm.
- Or email support@itsagoodchoice.ca with “Unsubscribe” in the subject line and include your name, email, and mobile number.
We process all unsubscribe requests within 10 business days, as required by Canadian law.
Cookies and Analytics
We use cookies and analytics tools (such as Google Analytics and Hotjar) to understand how you use our website and to show relevant casinos. Cookies help us track website performance and improve user experience.
You can control cookies through your browser settings. Some parts of the site may not work properly if you disable cookies.
Transfers Outside Canada
Your personal information may be processed outside Canada, including in the United Kingdom. While outside Canada, your information may be subject to access by foreign courts or regulators under applicable laws. We use reasonable safeguards to protect your information in accordance with PIPEDA.
How Long We Keep Your Information
We keep your personal information only as long as needed for the purposes described in this policy or as required by law.
- If you are an active user, we will retain your personal information for as long as you actively engage with our site or marketing, and for a further 6 months from your last engagement.
- After 6 months of inactivity, your details will be added to a soft suppression list for up to 2 years, after which your information will be deleted.
- If you request to no longer receive direct marketing, we will place your details on a hard suppression list to prevent further communications. You will be removed from the hard suppression list after 5 years.
Your Rights
Under PIPEDA, you have the right to:
- Access your personal information.
- Request corrections, updates or deletion.
- Withdraw your consent for certain uses.
- Ask us to stop sending you marketing.
To make a request, please contact our Data Protection Officer:
Email: dpo@littlestarmedia.com
Data Security
We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, alteration, disclosure, or destruction. Despite our efforts, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
Responsible Gambling
Please gamble responsibly. If you or someone you know needs help, visit ConnexOntario or GamTalk for free, confidential support.
Changes to this Privacy Policy
We may update this policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly for the latest information.
Contact Us
If you have any questions or concerns about this Privacy Policy or your personal information, please contact our Data Protection Officer at:
Email: dpo@littlestarmedia.com
Mailing Address: Suite 478–480, Exchange House, 450 Midsummer Boulevard, Milton Keynes, MK9 2EA, United Kingdom
You may also contact the Office of the Privacy Commissioner of Canada (OPC) at www.priv.gc.ca.